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Get to Know Jan Swartz


Group President

Princess Cruises and Carnival Australia



Jan Swartz is president of Princess Cruises, the third largest cruise line in the world (based on capacity).  Princess Cruises is part of Carnival Corporation & plc, the world’s largest leisure travel company.  In December 2016 she was promoted to the role of group president of Princess Cruises and Carnival Australia, responsible for shared services for Carnival Corporation.  Also added to her portfolio is executive oversight of P&O Cruises Australia brand.


For Princess Cruises, she leads a global cruise and tour company, comprised of a fleet of 17 modern ships that serve over 1.8 million guests annually. As a vacation brand recognized globally, Princess employs more than 28,000 people and operates in more than 60 countries.


Jan leads the brand and fleet operations team that will launch Ocean Medallion Class™– a more personal, immersive, simple and seamless cruise experience made possible by Carnival Corporation’s recently announced Ocean Medallion™, a wearable device powered by a first-of-its-kind interactive technology platform enabling enhanced services and personalized experiences for guests.


Swartz was appointed president in November 2013, after more than 15 years working with the cruise line. Prior to this, she served as executive vice president overseeing the line’s sales, marketing and customer service operations, a position she held since 2009. In this role, she directed many of the line’s key departments including domestic and international sales, global marketing and public relations, commercial planning, yield management and customer service for both consumers and retail business partners (travel agents). She has been at the forefront of the industry in developing innovative educational programs, like the award-winning Princess Academy and business-building tools for travel agents like


Previously, Swartz served as senior vice president of sales and customer service for both Princess and sister brand Cunard, beginning in 2004. In 2001 she was appointed vice president of strategy and business development, and worked on the P&O Princess acquisition by Carnival Corporation.


Her first role with Princess began in 1997, as a management consultant with the prestigious Bain & Company, where for five years she worked with leading consumer and service companies on growth strategies. While at Bain, she led a team to evaluate and enhance Princess Cruises call center programs and distribution systems.


Additional Information about Jan Swartz

Swartz serves as president of the Princess Cruises Community Foundation, a non-profit public benefit corporation that provides financial and in-kind support to charity and relief organizations. In this role, she guides the foundation’s mission that serves to touch the lives of the people in the destinations the cruise line visits, the places where employees are from and through education and perseveration of natural and historical global landmarks by responding to disaster relief and supporting global communities’ local health and welfare efforts.  


In 2015, Swartz was honored as a Woman of Distinction by the Girl Scouts of Greater Los Angeles at their annual ToGetHerThere luncheon, which celebrates female leadership and inspires emerging leaders – high school Girl Scouts, who are making a difference in their communities.


Swartz is currently leading her to executive management and operations team preparing Princess Cruises to become the first brand in the Carnival Corporation to deliver the next generation of cruise vacations and enhanced guest experiences, enabled by OCEAN Medallion technology.


Swartz holds a Master of Business Administration degree from Harvard Business School and earned a Bachelor of Arts degree in Economics and English from the University of Virginia.  She is a member of The Committee of 200 (C200), an invitation-only organization of the world’s most successful women business leaders, and she formerly served as the marketing chair of the Cruise Lines International Association (CLIA).  Locally she has served on the Board of Directors for the Santa Clarita Valley Chamber of Commerce.


She and her husband live in the Los Angeles area with their two daughters.


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